Evaluation Question 7 - Looking back at your preliminary task (the school magazine task), what do you feel you have learnt in the progression from it to the main task?

Evaluation Question 6 - What have you learnt about technologies from the process of constructing this product?

Evaluation Question 5 - How did you attract/address your audience?

During my Primary Research in the planning stages of pre-production, I found that my target audience would want to see things such as; discordant, non-diegetic sounds, dark lighting, dark mise-en-scene, and other things typical of the horror genre. They also want mystery and blood as suits the horror genre too. 

In my Final Product I have shown these things, mainly in the beginning of the sequence, when the protagonist is in an isolated forest.The dark mise-en-scene of costume and lighting, along with the blood and location put across the horror genre of the product - the blood and location wee based on my research and having found that audiences prefer films of a similar genre in isolated places. The young protagonist was used to help the audience to associate with the character on screen as the audience is within the same age group as the actor. The non-diegetic sound that I have used in the beginning of the product ( 00:00:00 - 00:01:13) and towards the end (00:02:12 - 00:02:18) is discordant and typical of that in other films of this genre, therefore giving the audience what they would expect and enjoy a horror film. 

Final Product


Rough Cut


After receiving feedback from the teacher and my peers I made changes to this rough cut in order to make it meet the expectations of my target audience more. From the feedback, I saw that the lighting of the first half of the sequence was too bright for the genre it was supposed to be, so I used the colour corrector from the Final Cut Express software to make it darker creating suspense and tension. I also added a soundtrack as the original sound was distorted and made the sequence lose its atmosphere. So I inserted a discordant sound similar to sounds used in other products of the same genre. I also used ambient, diegetic sounds such as footsteps, traffic etc to create a sense of realism instead of adding more non-diegetic sounds. The font I used for my inter-titles symbolised blood which also add to the horror genre of the product, the blood splatters used were also to create an understanding of the genre within the audience. I also re-shot certain parts and added more shots to make it longer, let it flow more and to add more mystery to the product.

Evaluation Question 4 - Who would be the audience for your media product?

The audience for my media product would be 16-24 years old, mostly from the emo/indie social groups. They are interested in dark clothes, accessories such as studded belts, piercings, punky -type gloves and punk style hair. They would also like punk/rock genre music from bands such as Paramore, Metalica, My Chemical Romance and Panic! at the Disco. They also like books and films of the fantasy and horror genres that usually contain vampire narratives and so would likely be interested in my product. I have taken my target audience in mind and I designed the costumes around the my research, so the target audience can identify more with the character asthey are of the same social group. They would like to shop at places like Doc Black and drink Monster energy drinks. They usually crowd with people of the same social group, they would usually go to more isolated places or hang out in their rooms. The gender of my audience would mostly be male due to the genre of the product but also female as well because some of the emo girls are interested in horror also.

Evaluation Question 3 - What kind of media institution might distribute your product and why?

Evaluation Question 2 - How did you represent social groups?

Evaluation question 2

View more presentations from HannahDelbridge.

Evaluation Question 1 - In what ways does your media product use, develop or challenge forms and conventions of real media products?

Photographs of Filming

Here are the photos from the first day of filming on location in Hurworth.

Final product & Prelim

Final Cut of ISOLATION




PRELIM

Sound Construction

The soundtrack for my film opening was created using the GarageBand software on an Apple Mac computer.

 

• I used the different loops to create a soundtrack like that of other film openings of the same genre that I researched. 
• I have used both non-diegetic and diegetic sounds. The diegetic sounds of forest life and cars create a sense of reality for the audience and create and ambiance. The non-diegetic sound creates an mysterious and tense atmosphere within the sequence and adds to the genre of the opening. 
• Using the Split and Join tools I can create longer or shorter sequences.
• I can also use the Master Volume tool to change the volume of the sound clips

Feedback and amendments of Rough Cut

The feedback from my teacher on my rough cut was quite positive. However there is lots of room for improvement.
I will need to add and change the following things to make it better;

• Add a soundtrack to the sequence
• Add in the inter-titles - 'Directed by', 'Produced by', 'Edited by' and 'Starring'
• Add in more SFX
• Shorten the screen time of the 'DEADHOUSE PRODUCTIONS' logo. 

Film Opening Construction

I captured, edited and put my film opening together using the Final Cut Express software on the Apple Mac computers.

• For the Fade In Fade Out transitions I used the Video Transitions tool. 
• I used the Capture tool to move the selected sequences from the ape to the Mac so I could edit the film.
• I used the distorting Earthquake tool from the effects to cause my film title to rapidly move. 
• I could also edit the speed in which the clips moved, which is effective if the zoom was too fast or if I wanted to slow down the fast paced action to increase the audiences interest. 

Rough Cut

Here is the rough cut of my project - without sound.

Logo Construction

This is the competed Distribution Company logo. Still using Photoshop, I used the line tool to create the outline of a mountain structure and the font tool to change the font of the writing. I also had to use the Text tool repeatedly to break up the text in to separate lines and split 'Rocky' into two different parts to get the to overlap.

This is the title of the film opening - again I used Photoshop software and 'cooltext.com' to download the font style that I thought would suit this best. I used the red font because it contrasts against the black background and the colour symbolizes blood which is a main theme in a Vampire film.

These are the logos for my production company that I have created using the Photoshop Software. I was able to make this logo by using the line tool to create the straight white lines for the house shape. The width was changeable to make the lines thicker or thinner. I chose to make them thicker because it helped to create a bigger more noticeable logo. To create the fire/smoke in the chimney, I used the spray paint tool going over it in layer so that it looked like smoke and it also created different shades and colour tones.
I then used the Eraser tool to create the cracks in the house shape to create a desolate effect on the house. I then added text, downloading the font from 'cooltext.com' saving it into the computer fonts. I then used the free transform tool to slant the text into the position I wanted the text in.

Costume & Make-up

This was the first pre-filming attempt at the make up and costume for the shoot.

These were the healing bite wounds for the Day Shoot.

Making the fake blood;

Actors make-up and bite marks for the 'attack' scene;

Progress Update

There are 6 weeks until the Easter break which means - 6 weeks of lesson time to complete my foundation portfolio.

There are 60 marks available for construction and 20 marks for Research and Planning and 20 marks for evaluation - 100 marks in total

To achieve a grade:

A I need to get 80 marks

B I need to get 70 marks

C I need to get 60 marks

To be in level 4 (grade A/B) my work must demonstrate excellence throughout.

By Monday 5th March I should have a rough cut of my products

By Monday 19th March my products should be completed

From Monday 19th - Friday 30th March I will be working on my 7 evaluation questions.

The my completed portfolio should be submitted for formal marking on Monday 16th April. I should use the Easter break to make any minor amendments to my work.

In order to meet these deadlines, and gain the grade I am aiming for (A/B), I will:

• Attend all lessons before the deadline.
• Work both in and out of the class room.
• Have all Costumes and Props organised before the shoot.
• Have all footage shot and ready to edit by the end of this week (Beginning 20th Feb 2012).
• Start creating my soundtrack in GarageBand or create the opening credits in Final Cut Express if I am unable to start filming.
• Make sure to update blog posts as soon as I complete parts of the project. 
• Keep up to date with all work and do not wait till last minute. 
• Use all spare time to create project. 
• Keep to the shooting schedule created.
• Update blog if anything changes to my original ideas or cast while shooting. 
• Meet all deadlines set in class, keep ahead if possible. 
• Make sure actors know where and when to turn up for shooting.
• Make sure they know what costume they where in what scene.

Sketches of Potential Logos

Here are some sketches I have designed for my film opening which I shall create on Photoshop and place between my shots.

Here is a rough look at Logo designs I have created on Photoshop.

This is the page layout that I used.  

This is the shape of the Logo with out the text, created using the Guide Lines available on Photoshop and the Line Tool to create the lines of the house.

This is what it looks like without the Guides.

Using the Text tool I placed the company name where I had designed it to be in my original sketches and created a simple logo that can be used in a film opening.